Beach Club. Stay. Feast. Dance. Restore. Discover. Put the next part of Potato Head within easy reach, wherever a guest happens to be.
Beach Club → beyond the Beach ClubA guest might arrive for a sunset drink and never realise there is a plant based dinner at Tanaman, a session at Klymax, a wellness ritual or a story behind the Waste Lab.
Tap & Grow gives each part of the Desa a useful physical entry point. The first tap answers the immediate need. The next choice opens the wider experience.
No app download. No account. Destinations can be updated as menus, events and priorities change.
Each piece has a specific role. Explore four examples of what a tap could do on site.
One tap opens the relevant food and drinks menu. From there, guests can discover Kaum, Dome, Tanaman, Sunset Park, the next performance or a future stay.
A discreet in room piece becomes a tailored guide to the stay: essential information first, then breakfast, dining, spa, gym, sessions and experiences. It can point to existing hotel channels for requests and bookings.
At an event entrance, the amphitheatre or near Klymax, a tap can lead to the current programme, an approved ticket link and the next date. Lineups change. The physical piece does not need to.
Near an installation or the Waste Lab, a small NFC plaque can explain the work behind the object and point to workshops, exhibitions or Potato Head’s published initiatives.
Beach Club product conceptAt a daybed, the first screen should do one thing exceptionally well: open the menu. It can then offer a short, thoughtful route to the rest of Potato Head.
Visual concept supplied for this proposal. Final materials, design and placement would be agreed with the Potato Head team.
One system of physical entry points, each leading to a relevant destination controlled by the team.
Menus first, then daily programming, Sunset Park, dining and the next visit.
Welcome information, breakfast, spa, gym and experiences from the room.
Place specific menus and reservations for Kaum, Tanaman, Dome, Ijen, Akademi Bar and Sunset Park.
Programmes, artist stories, official tickets and the next event.
Treatments, class schedules and a simple route to the approved booking channel.
Material and artist stories, workshops, installations and the wider regeneration journey.
The Beach Club’s reclaimed shutters, its artworks and the Waste Lab are visible expressions of Potato Head’s approach. A subtle plaque can turn curiosity into context at the precise moment someone notices them.
That is a more useful role for a tap than pushing a generic promotion. The guest learns something. The team learns which stories are being explored.
See Potato Head’s storyThe relevant menu or guide is available right where the guest needs it, with no app or account.
A Beach Club guest can find a dinner, event, wellness experience or future stay through a natural next step.
Tap counts by placement show which spaces draw interest and where the content could improve.
Taps show engagement. Sales and bookings require separate tracking.A small pilot across the whole Desa tests where the touchpoints are useful. Tap & Grow designs the pieces, sets up approved destinations, places them with the team and reviews scan activity by location.
Menus and events remain on Potato Head’s own channels. Links can change without changing the physical products.
Discuss the pilot on WhatsApp